I build social strategies, high performing teams, and ideas for brands.

Recent Work

Dove Global Social

Leading the strategy, teams and content ecosystem behind Dove’s global organic social presence, from planning and production through publishing and measurement.
Creating a new social-first approach to paid content, turning audience insights into platform-native ads designed to drive relevance and performance.
Acting as a strategic extension of Dove’s global team, bringing social expertise into broader brand initiatives and helping embed social thinking across the business.

Defined the social strategy, editorial approach and brand voice for Katchin’s launch, establishing how a new fashion marketplace could show up, sound and participate in culture.
Built a storytelling ecosystem beyond product, combining editorial, influencer and reactive content to position Katchin as a destination for style inspiration.
Translated strategy into market launches across the UK and Germany, creating social-first campaigns that drove awareness, credibility and community connection.

Transformed Appleton Estate’s Jamaican heritage into a culturally relevant social campaign, using creator partnerships and community storytelling to connect with Jamaican-Canadian audiences.
Developed a social-first approach that balanced brand objectives with creator authenticity, turning a collaboration into a meaningful cultural conversation.
Created content and experiences designed for social sharing, generating 2.79M organic and paid impressions and surpassing campaign goals by 290%.

Recent Clients