I’m a *content strategist**, copywriter, artist, fitness instructor, and more in* London, UK.

Recent Work

Appleton Estate X Sean Brown

My creative team led this integrated campaign, from the initial client tissue sessions, to leading Appleton Estate Canada’s highest fidelity production to date, to consulting on paid placements, influencer partnerships, and content writing.
I built the paid and organic strategy, including exclusive giveaways, micro creator collaborations, low-fi content captures, and entertaining yet educational content.
We collaborated with the XM agency to promote a nationwide tour, featuring Appleton Estate X Sean Brown’s roadside bar.

I was the strategic lead on building an extensive content playbook to handoff to the Katchin team to launch the new marketplace on social.
I was the on the senior creative team who lead the UK and Germany launches for Katchin, from pitching a range of innovative concepts crafted per market to bringing to life the clients final creative direction.
Katchin’s social content is managed internally by Fossil’s team, giving us a unique position of consulting as their social experts on an ongoing basis.