I’m a creative strategy leader with over a decade of experience helping global brands including Dove, McDonald’s and Fossil build digital ecosystems that connect culture, community, creativity and performance.
For the past three years, I’ve been based in London, UK, as Senior Account Director at Not Actual Size, leading Dove’s global partnership across always-on content, paid media, cultural campaigns and digital strategy. Alongside shaping the brand’s social ecosystem, I expanded the agency’s remit into broader integrated marketing initiatives, partnering with global teams on campaigns, digital transformation and AI adoption.
Beyond client work, I’ve helped agencies grow by building high-performing teams, designing operating models, evolving team capabilities and mentoring multidisciplinary talent. I enjoy working at the intersection of creativity and commercial thinking, helping agencies and brands build stronger partnerships, better ways of working and more impactful ideas.
Before London, I built my career in Canada across strategy, editorial and creative roles, working with brands including McDonald’s Canada, Fossil, Aperol, Maple Leaf Foods, Molson Coors and Paramount+. My editorial background still shapes how I approach every brief, grounding strategy in storytelling, audience insight and cultural relevance.
Outside of work, I teach Pilates and yoga, create content through Sculpt with Syd, and am navigating the adventure of new motherhood. Those experiences continue to influence how I lead: with empathy, curiosity and a belief that the best ideas come from bringing different perspectives together.
Enough about me. Let’s talk about what we can create together.
