Dove Always On Social
Building and leading the organic social ecosystem behind one of the world’s most recognized brands, from strategic direction and content development to production, publishing and performance optimisation.
Role: Client Partner | Head of Social Lead
Scope: Social strategy, Creative ideation, Content production, Publishing, Measurement, Consultancy
THE WORK
THE CHALLENGE
Turning brand legacy into everyday social relevance.
Dove’s legacy is built on product quality, Real Beauty and a deeply loyal community. The challenge was bringing that equity into a new era of social, engaging younger audiences and competing with challenger brands while staying true to what makes Dove iconic.
The opportunity: create an always-on social presence that transformed brand love into daily conversations, moving beyond campaign moments to build meaningful connections every day.
BUILDING THE SOCIAL ENGINE
A strategic framework designed to create consistent, culturally relevant content at scale.
MY ROLE
Creative Concepting
Script Writing
Interview Questions
Oversee VO Record
Oversee VO Edit
On Set Script Direction
Content Strategy
Content Copywriting
Paid Social Strategy
Oversee Content Publishing
Oversee Community Management
Oversee Social Reporting
Ongoing Talent Management