Dove Always On Social
Building and leading the organic social ecosystem behind one of the world’s most recognized brands, from strategic direction and content development to production, publishing and performance optimisation.
Role: Client Partner | Head of Social Lead
Scope: Social strategy, Creative ideation, Content production, Publishing, Measurement, Consultancy
THE WORK
THE CHALLENGE
Turning brand love into social relevance
Dove has decades of brand equity, from its commitment to Real Beauty to the trust built through high-quality products and a passionate community. The challenge was converting that existing love into relevance for a new generation, in a social landscape where challenger brands were winning through speed, cultural fluency and constant connection.
THE OPPORTUNITY
Build like a challenger, scale like a global brand
The opportunity was to combine the agility and cultural instincts of a challenger brand with the strength of Dove’s legacy. By creating a more agile, efficient content ecosystem, we enabled Dove to move at the pace of social, delivering daily, culturally relevant storytelling across global channels while staying true to its purpose.
BUILDING THE SOCIAL ENGINE
A strategic framework designed to create consistent, culturally relevant content at scale.
MY ROLE
Creative Concepting
Script Writing
Interview Questions
Oversee VO Record
Oversee VO Edit
On Set Script Direction
Content Strategy
Content Copywriting
Paid Social Strategy
Oversee Content Publishing
Oversee Community Management
Oversee Social Reporting
Ongoing Talent Management